\nThink fresh. Fresh scents. Fresh air. Fresh as a summer’s day. Fresh from the dryer. What!?! The new TV commercial for Bounce shows a family waiting next to the dryer so that they can put on clothes with that “fresh from the dryer” scent.\n<\/p>\n
\nBack in the twentieth century, when these dryer sheets were invented, the marketers sold us on the idea that they gave machine-dried clothes the fresh scent of being dried on a clothesline. Flowers, sunshine, a soft spring breeze—that was what we city-dwellers were after. Country fresh.\n<\/p>\n
\nIs this the first generation to associate freshness with machines? That’s quite a marketing trick. Quick. Go outside and smell the sunshine.<\/p>\n","protected":false},"excerpt":{"rendered":"
Shall I compare thee to a summer’s day? No? How about a clothes dryer?<\/p>\n