This Ajaxian » Apache XAP Proposal contains the following quote:

XAP is to provide an XML-based declarative framework for building, deploying and maintaining rich, interactive, Ajax-powered web applications. A basic principal of XAP is to leverage existing Ajax projects such as Apache Kabuki and Dojo, as well as other community efforts such as Eclipse openAjax. It aims to be pluggable with various Ajax toolkits, reduce the need of scripting and solve the development challenge as well as application maintenance challenges associated with Ajax programming.

Now let's work out how many buzz words. XML, declarative, framework, rich, interactive, ajax, community, pluggable, toolkit. So +9 for this but they left out modular, which wouldn't have been too hard to stuff in so I'm going to deduct 1 point for a score of 8. We should probably add three for the three open source projects mentioned and one extra for claiming to solve all of the challenges associated with ajax programming. Final score 12.