Slate has a very funny commentary on the new Pepsi ad featuring Cindy Crawford. I especially liked the phrase She looked better than you in 1991, she looks better than you now, and she will always look better than you. You are a bug.

Do the people who make these ads realise that at least some segment of the population is going to treat their ads like this? I certainly have the same attitude as the commentator to this ad. Do you get the feeling that the people who make the ads think that they are better or smarter or cooler or all three than the people who watch them and that they can persuade you to buy anything? Do you also have the worrying feeling than, about most of the population, they may be right? On the other hand perhaps that's also a smug sort of attitude.